Is to be the leader in advancing marketplace trust. We do this by:

1 – Setting standards for marketplace trust.

2 – Encouraging and supporting best practices by engaging with and educating consumers and businesses.

3 – Celebrating marketplace role models.

4 – Calling out and addressing substandard marketplace behavior.

5 – To be as a leading pharmaceutical provider and supplier from respected international manufacturers to the leading healthcare institutions and individuals in both private and tender sectors in Iraq, Mauritania, Mali, and Senegal markets.