Is to be the leader in advancing marketplace trust. We do this by:
1 – Setting standards for marketplace trust.
2 – Encouraging and supporting best practices by engaging with and educating consumers and businesses.
3 – Celebrating marketplace role models.
4 – Calling out and addressing substandard marketplace behavior.
5 – To be as a leading pharmaceutical provider and supplier from respected international manufacturers to the leading healthcare institutions and individuals in both private and tender sectors in Iraq, Mauritania, Mali, and Senegal markets.